Apple CEO Tim Cook speaks during Apple’s Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.
Josh Edelson | AFP | Getty Images
Apple announced new versions of its iPad Air and iPad Pro tablet computers on Tuesday in a short video posted on its website.
Apple shares were flat during trading on Tuesday.
“This is the biggest day for iPad since its introduction,” Apple CEO Tim Cook said.
These are the first new iPad models Apple has released since Oct. 2022, the longest time that Apple has gone without updating the product line since its launch in 2011.
The iPad Pro, Apple’s most expensive and advanced tablet, will come in two sizes, a 11-inch model and a 13-inch model, Apple said. Apple is calling the product its thinnest ever, coming in at 5.1mm thick.
The smaller iPad Pro starts at $999, and the larger 13-inch model starts at $1299 with 256GB of storage, a slight price increase over its predecessor.
The iPad Pro will snap into a new case that Apple calls Magic Keyboard, which is made out of aluminium and pairs the tablet with a keyboard and trackpad. Apple said that using the case will make using an iPad Pro feel “just like a MacBook,” the name of Apple’s laptops. It will cost $249 or $299, depending on size. Apple also announced an updated stylus called Apple Pencil Pro for $129.
The new models will use a new Apple chip called the M4. Apple’s laptops are currently built with M3 chips. Apple said that the M4 chip was a “outrageously powerful chip for AI.” As an example, Apple executives discussed the company’s neural engine, a piece of its chip designed for artificial intelligence software, which can be used to quickly isolate subjects from their backgrounds in a video.
“This stunning design and breakthrough display required we make the leap to the next generation of Apple silicon,” John Ternus, an Apple hardware executive said.
Apple said that its iPad Pro tablets will use a new kind of display called the OLED — the same technology Apple uses on its iPhones — and that the new tablets will be brighter and have better colors than older models. The company also said it developed a technology called “tandem OLED” to create the screens, which are branded as Ultra Retina XDR.
The company added that the iPad Pro could be a useful tool for professional video producers, and it announced a new app called Final Cut Camera that can control multiple iPhone cameras. The iPad Pro comes with a 12 megapixel rear camera that can record 4K video, according to Apple. The company also announced an update to the camera’s flash, which should make scanning documents easier.
The new tablets and accessories are up for preorder now, and will go on sale next week.
Apple said that the iPad Air would come in two sizes: An 11-inch size that matches older models, and a larger 13-inch model. Both are equipped with Apple’s M2 chip. The smaller iPad costs $599 for 128GB of storage, and the larger iPad starts at $799.
Apple has also moved the front-facing camera to the longer side of the device — landscape mode — to be better for video conferencing, matching Apple’s more-expensive iPad Pro models.
The iPad Air will be available in stores next week and comes in a variety of colors, including blue, purple, and gold.
Apple also dropped the price of its entry-level iPad to $349, a price drop from its previous $429 price.
